Five-Star Interiors, crafted with heart.
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Floorology™: Five-Star Interiors, crafted with heart.
We’re more than a retail showroom — we’re your local destination for everything from flooring and tile to furniture, home accents, and full-service design-build remodeling. Whether you’re refreshing a single room or remodeling your entire kitchen or bath, our team is here to guide you every step of the way.
Our specialties include:
- Flooring (tile, hardwood, luxury vinyl, carpet, laminate, radiant heating systems and more)
- Tile (custom tile showers, backsplashes, and wall tile)
- Cabinets, countertops, sinks, and faucets
- Furniture, home accents, and finishing touches
- Full-service kitchen, bath, and interior remodeling
At Floorology, we love our community and believe every project should feel like working with friends. Our mission is simple: provide the highest quality products and services while creating spaces that truly feel like home.
Why Choose FLOOROLOGY
- Wisconsin’s only National Tile Contractors Association (NTCA) Five-Star Accredited Residential Contractor. Fewer than 1% of contractors nationwide achieve this distinction, making Floorology the most credentialed choice for homeowners and residential builders in Wisconsin.
- Recipient of the NTCA Five-Star Contractor Award for Installation Excellence — the highest honor in the tile industry
- Expert flooring, tile & design-build interior remodeling Nationally recognized for award-winning craftsmanship
- Flexible services for homeowners, contractors, and new home builders
- A kind, down-to-earth expert team that makes shopping or remodeling simple and stress-free
- Proudly serving Central & Northern Wisconsin — and select clients nationwide
Awards & Accreditations
Trusted locally. Recognized nationally.
National & Industry Recognition
- NTCA Five-Star Contractor Project of the Year Award for Installation Excellence - The tile industry’s highest honor, awarded for outstanding installation quality.
- Wisconsin’s Only NTCA Five-Star Accredited Residential Contractor - National Tile Contractors Association accreditation — a mark of elite expertise.
- CTEF Certified Tile Installer (CTI) - Tim Knipper holds the CTI credential — a rare, nationally recognized certification.
Community Recognition
- Best of Marathon County (Flooring & Interior Design) - Voted by our community as the top flooring and interior design company.
- Nextdoor Neighborhood Faves 2024 - Recognized by local homeowners as a trusted remodeling and design partner
Accreditations and certifications current at time of publication.
NTCA Five-Star Contractor Residential Project of the Year Award Recipient
We take pride in being Wisconsin's only residential NTCA Five-Star Accredited Contractor. This accreditation is a testament to our commitment to providing our customers with the highest quality products and services.
The Ceramic Tile Education Foundation (CTEF) offers the only 3rd party assessment of tile installer skills and knowledge recognized by the Tile Industry. Those who have passed the CTI test have demonstrated knowledge and skills necessary to install ceramic tile.
Interiors Crafted for You
HOME REFRESH SERVICES
If you want to refresh a room or specific area of your home, then this service is for you! Choose from one or more individual services:
(Design, product, and installation included!)
Our 2,500 square foot retail store and showroom feature a large selection of premium quality home interiors and inspiration. Visit Floorology Monday - Friday 10AM-5PM (no appointment needed)
Our friendly and knowledgeable staff are ready to help. Schedule a design consultation with one of our friendly Designers here
Our showroom is always open to the public, however, if you would like to receive design assistance, please contact us in advance to schedule your appointment. The initial design consultation is always free!
We Finance your Home Improvement Dreams with No Impact on Credit Score
Submit Applications
utilizing our mobile app or the remote application link in the dealer portal.
Prompt Application
reviews and instant credit decision notifications.
Electronic Funding
in as little as 24 hours, upon receipt of contract documents and completion certificate.
Not Sure Where To Get Started?
Your Five-Star experience awaits.
Design & Planning - 3D Renderings
We know that remodeling can be stressful. Seeing your project before it begins gives you peace of mind. Home Refresh services from Floorology includes 3D renderings.
Request Design Services for your project.
Your Path to a Five-Star Home
Explore flooring, tile, showers, and interiors — all with expert design and guidance.
Our Specialties: Flooring, Tile, Showers & Interiors
Tile, hardwood, carpet, luxury vinyl, laminate, plus setting materials, tools and waterproofing systems.
Our Process
We start by listening to your goals, style, and budget.
Not sure which option to choose?
No problem! Schedule your complimentary Design Consultation to get your personalized recommendation!
Considering a shower from a one day bath or 1-day Installation company?
"Yes, hire local, and hire Real professionals! Don’t be fooled by big name like [redacted] City, I was fooled by [redacted] City, who did a horrible shoddy job and charged an outrageous price, and wanted to “add on” charges, and for “cheap” materials not worth the price! Thankfully FLOOLOLOGY came to the rescue and cleaned up the mess [redacted] City left. Floorology left my bathroom with such a beautiful upgrade, and high end quality! I can’t thank them enough for the beautiful job and leaving me totally in awe at the incredible job! All I can say to people wanting to do an upgrade is don’t let big name companies fool you! Stay local and let the small businesses help with all of your remodeling needs or designing new rooms, they are the ones who really care, and take real pride in their work…and it shows. I highly recommend Floorology."
Donna Kline
Floorology Tile Shower vs. 1-Day Bath Company Shower:
100% Custom (vs. off the shelf)
Double the size
Cost less
Premium Tile (vs. fiberglass/plastic)
Increased home value
No surprise ‘add on” charges
Great customer experience & satisfaction
Ready to get started? Schedule your Complimentary Design Consultation
Free Design Consultation
Stop dreaming and start doing! Enjoy free samples when you schedule a 30-minute session with one of our design experts.
No intimidating designers or high-pressure salespeople!
Our team is super down-to-earth and friendly, but don’t be fooled...they are also extremely knowledgeable.
Testimonials
The team at Floorology have true dedication toward their craft. Kelly played a giant role in the design process, throwing awesome options at me for the design. My home was built in 1936. I wanted new but something that would respect the age of my home. She made it easy and a joy. Kindness, honesty, & pure professionalism.
The owners and people that work at Floorology were all wonderful people to work with. You can tell they are caring people. Our house needed a major update! I knew nothing about picking design of tile, flooring or countertops that would work together. Kelly and the designers were right there helping me through the process and made it easy and not overwhelming.
I “Highly” recommend Floorology for All your flowering and bathroom needs they did a fantastic job. Such a beautiful shower. Beautiful tile from floor to ceiling. Above and beyond my expectations! As far as I am concerned, they are the Best. In the state! Thank you Floorology for an incredible and amazing shower. My brother who is in a wheelchair will love it 😍!!!
Working with the Floorology team was flawless from start to finish. From design and product selection to installation, the process was professional, enjoyable, and stress-free and the results exceeded expectations. I highly recommend Floorology and look forward to working with them again.”
Walking into their showroom feels like visiting good friends, and working with Floorology has truly been a joy. Instead of being overwhelming, it was so much fun! They made our home more beautiful than we imagined, and I couldn’t recommend them more highly!
We had an amazing experience with Floorology! Their tile work on our fireplace and bathroom exceeded expectations—the craftsmanship, detail, and professionalism were outstanding. We couldn’t be happier and highly recommend them!
A beautiful gem of a store. So lucky to have found it. Their designers were so helpful and listened to my needs. Everything went so smoothly. We absolutely love this remodel ... Cannot recommend them enough.
See the Floorology Difference
Portfolio
Schedule a Complimentary Consultation or Book a Discovery Call.
Specialty Services
Aging in Place
Stylish, safe designs with accessible showers, slip-resistant flooring and thoughtful layouts. with expert guidance from our friendly team.
Falls are the #1 cause of injury in the home — we design to change that, beautifully
Pet-Friendly Living
Durable, scratch-resistant flooring and finishes that stand up to paws, claws, and everyday life - without sacrificing style
👉 Are you ready to make your home safe, stylish, durable and future-proof?
Visualize your Project Before it Begins
3D Design Services
Our professional 3D design renderings let you see how flooring, tile, finishes, and layouts will come together in your space — so there are no surprises, just confidence in your choices.
✔ Included with every Design-Build remodeling project
✔ Available à la carte for retail or refresh projects (for a fee)
✔ Helps you compare layouts, finishes, and products with clarity
✔ Ensures every detail feels right before construction starts
Connect With Us
Let's keep in touch.
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Contact Details
Mon-Thu: 10:00am - 5:00pm
Fri: 10:00am - 3:00pm
Sat: By Appointment Only
Showroom Summer Closures - July 4th -5th & September 2nd