What’s your starting point when choosing tile: Color? Shape? Pattern?

Wherever you begin, this useful new ‘Pattern Guide’ from Why Tile *lays out* your options for how to position your chosen tile. Is there a pattern you hadn’t yet considered?  https://17tsfx1l50ce12z9pg3v60nc-wpengine.netdna-ssl.com/wp-content/uploads/2021/07/Why-Tile-Buying-Guide_2021.pdf